My Approach

I like to think of design as the visual and intuitive organization of information. Every project that comes across my desk has a story and a message. My job is to help my clients tell that story in a glance.

We all love a big, in-your-face visual statement, but design isn’t always about making the flashiest or the trendiest thing. I try to help my clients define their most important message and create a hierarchy of information to lead their readers down the road to understanding of their story. And if we can knock their socks off in the process, so much the better!

Who am I?

I’m a 20 year design veteran who has worked with many companies to clarify their messages and reach their audiences with humor and efficiency. I love taking a nebulous idea and creating that “of course!” moment for my clients.
I’ve worn many hats in my career and am a general Jill-of-All-Trades. I credit curiosity and a love of learning with keeping my skills sharp and my clients happy.